Students, who wish to make a career on the internet, need to first understand the fact that internet has a great potential for business which provides them an opportunity of building a strong career with the knowledge on aspects like web development and online marketing. One who learns online marketing can start working as a online marketing executive for different companies and not to mention that companies pay heavily to people who are good at their job.
People, who are aware of the power of the internet, can now make the most of it by choosing to learn the basics in this field and look to develop on it in the longer run. For a young student who does not like to be a part of the fast lane corporate world and enjoys working with creative fields, this is the course that would help him make a fortune on the internet. The newer aspects of Online Marketing are creating waves in the industry currently, and there is no doubt about the fact that as years pass by, people who are well versed in this subject will have a demand like never before.
Course Contents:
Phase – I [Web & Search Engines]
* Introduction – Internet Marketing / SEM
* Need of Search Engines and IM (internet marketing)
* How Search Engine Works?
* Caching, Crawling & Indexing
* Search Engine History
* Hack with Google (Google Commands)
* Creating our own Website/Portal
* Domain Name Registration
* Web Hosting & SEO
* Working of Robots
* How does .htaccess works?
* HTTP Headers
* Real Time & Automated Visitors
* Google Algorithms
* Google Updates
* Google Terms
* Let’s make our browser Search Engine Informative
Phase – II [Analysis & Optimization]
* Analysis (Website & Competitor)
* Keyword Analysis & Research
* How to make a SEO Plan?
* Content Optimization
* Search Engine Optimization
* On-Page Optimization
* Off-Page Optimization
* Social Media Optimization
* White Hat/Grey Hat/Black Hat
Phase – III [Google Tools]
* Google Analytics
* Google Web Master Central
* SEO Tools
Phase – IV [Google Adwords- PPC]
* Introduction to Search Engine Marketing & Google Adwords
* Basics of PPC Advertising
— Google Ad words Terminology
— Google Ad words Features
— Google Ad words Benefits
* Account Setup
* Ad Creation
* Defining Bidding Strategies
* Tracking Ad Performance
* Google Desktop Adwords Editor
Phase – V [Core Internet/Online Marketing]
* Direct Marketing, Interactive Marketing, Online Marketing : The Difference
* ABC of Online Marketing & Other Marketing Strategies
* How to plan an On-line Marketing Campaign : Media Planer Overview
* Internet Marketing Basics
* Web Analytics
— Analytic Mind thinks?
— How to track Campaigns?
— Campaign Tracking Tools
— Google Analytics
* E-Mail Marketing
— Campaign Planning
— Identify E-Mail IDs for your e-mail marketing campaigns
— Tools help in Identifying E-Mail ids
— How to Collect E-mails in legal way?
— Campaign to collect E-Mail
— E-Mail Marketing for Customer Acquisition , Retention & Tracking
— Legalities behind E-Mail Marketing
* Online Advertising
— Online Media Research & Planning
— Role of Media Planner
* Viral Marketing
— Multi Channel Marketing
— Design & Creativity Impact on Viral Marketing
— How to design viral?
* Affiliate Marketing
* How to write Content?
* Press Release Distribution
* Public Comment Sites
* News Letters Distribution
* Social Media Marketing
— Social Book Marking
— Digging & Furling
— RSS Feeding
Method of Training:
Providing well designed training material to all the candidates, Lectures by qualified & highly experienced trainers. Provide details classroom study and practical in lab/on site field study, Group discussion, Question & Answer. The candidates are thoroughly assessed during the training by regular written test and interviews and finally ranked according to their performance.
Misc Information:
Duration:
120-160 Hours
Mode:
Classroom/Lab
Eligibility:
Basic Knowledge of Computers.
Placement:
100% Placement Assistance
Certification By:
Vysor Technologies, Co-Certified By: SGT International
How to Apply: